Digital Content & Social Media Specialist
Frontier Utilities is Texas owned and operated with main offices in Houston and Dallas. Frontier Utilities is a rapidly growing marketer of natural gas and electricity to homes and businesses in Texas, New Jersey, Pennsylvania, Ohio and Illinois. The company is privately owned, and was founded in 2008 and is headquartered in Houston, Texas with about 100 employees. Frontier’s company culture is performance-driven, solutions-oriented, collegial, rewarding, open and fun. Our company and our outstanding employees are committed to giving back to our communities through charitable giving and volunteering.
Our mission is to create superior value and satisfaction for our customers, employees, communities and investors through the sale and supply of energy and related services. We execute our mission through the highest standards for service, innovation, integrity and financial performance within a supportive, collegial, and solutions-oriented work environment.
Job Summary:
We are looking for a creative and passionate Digital Content & Social Media specialist to join our digital marketing team.
As a digital communication specialist, you will be the voice of our brand. You will be responsible for building / further enhancing Frontier Utilities’ social presence on all major channels like Facebook, Twitter, Google+, Linkedin and more. On the other hand, you will also help crafting customers/prospects communication materials on various digital platforms including website, blogs, eNewsletters, email, text messages and others, and set them up for distribution. In addition to outstanding copy-writing skills, you should also have the creative skill to produce eye-pleasing content using images (both still and animated), videos, infographics and more to further enhance our brand image. Basic understanding of SEO and hands-on experience using content management system (CMS) will be a plus.
Core Responsibilities:
Social Media:
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that building meaningful connections and encourages community members to take action.
- Create online content that can be shared with potential customers by the sales departments utilizing social selling strategies
- Grow and engage with our online community through social media, including Hootsuite, Facebook, Twitter, and LinkedIn
- Create and manage posting schedules based on business needs and market opportunities.
- Moderate all user-generated content with responsibility to support online reputation management strategies.
- Capture and analyze the appropriate social data/metrics, insights and best practices, and then act on the information.
Digital Content:
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that building meaningful connections and encourages community members to take action.
- Create online content that can be shared with potential customers by the sales departments utilizing social selling strategies
- Grow and engage with our online community through social media, including Hootsuite, Facebook, Twitter, and LinkedIn
- Create and manage posting schedules based on business needs and market opportunities.
- Moderate all user-generated content with responsibility to support online reputation management strategies.
- Capture and analyze the appropriate social data/metrics, insights and best practices, and then act on the information.
Essential skills:
- Excellent copywriter with the proven ability to be concise, yet impactful in brand voice.
- In-depth knowledge of social media platforms and platform management skills, and experience using social media management tool like Hootsuite.
- Experience growing online communities and developing social media campaigns with a proven track record of results (please provide links to profiles as example).
- General understanding of SEO best practices, and knowledge to develop SEO-optimized content.
- Positive attitude, detail and customer oriented with good multi-taking, organizational ability to meet established deadlines.
- Ability to work effectively with a wide range of constituencies across all levels of the organization.
Qualifications:
- Bachelor’s Degree in Marketing, Communications, Public Relations, Journalism or related fields.
- At least 2 years of experience that is directly related to the duties and responsibilities specified above.
Job Type: Full-time
Interested candidates may apply by sending their resume to jobs@frontierutilities.com In the subject line, please include the position for which you are applying and include your name.
Note: Frontier Utilities is an EEO employer
We are an equal opportunity employer and all qualified candidates will receive consideration for all positions without regard to race, color, age, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, veteran status, disability, genetic information, or any other characteristic protected by law.
Frontier Utilities participates in the E-Verify Employment Verification Program.
Frontier Utilities is not currently accepting unsolicited resumes from search firms. Regardless of past practice, all resumes submitted by search firms to any employee at Frontier Utilities via-email, the Internet or directly to hiring managers at Frontier Utilities in any form without a valid written agreement in place for that specific position will be deemed the sole property of Frontier Utilities. As a result, no fee will be paid in the event the candidate is hired by Frontier Utilities.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities